Search engine optimised websites have often been the boon of a company. They are simply the easiest and the most cost-effective way to make your brand enter the positive side of your customer’s psyche. Research has it that more than 85% of people use internet search engines to scout for products and services. This is a large chunk of customers from a global segment. Studies do show that around 75% of people prefer pursuing brands and companies that appear on the first few search results from well known search engines.
Considering all these, it is imperative EDOT3 SEO companies, who involve their revenues in building a marketing plan, surely include SEO and online marketing in it. The amount of money that is needed to produce an optimised website is much less than a chunk and considering it has more positives than negatives, it is money well spent.
SEO is one the most effective ways of appearing on the top of the first few pages of a search engine’s result. SEO often involves a variety of steps that can be classified under on page and off page optimisation. On page optimisation involves inclusion of meta-tags in the title and description of the product or service and the addition of keywords. These are often strategies that are carried out in the HTML framework of your website. When the search engine spiders through a website, they recognise these relevant meta-tags and their relevance and spews them out in the search results. Their position depends on their relevancy.
Content is king and rightly so. Web content that generates interest in the reader is more than vital for a website. Ideally, content for a website is best left within 250 to 300 words per description. This provides ample scope to highlight the values of a product or a service. Too much content might kill the interest of a reader and hence is often frowned upon.